Commitment to Sustainability
Our Moroccan Soul
At the heart of our Moroccan-inspired skincare lies a deep-rooted commitment to sustainability. We believe that true beauty comes from harmony with nature and the communities that nurture it. As a small business, we have the unique opportunity to make a tangible difference in the world around us.
Conscious, Ethical Sourcing
We proudly source our ingredients from small, family-owned businesses across Morocco. This direct connection allows us to ensure ethical practices, fair wages, and minimal environmental impact. By supporting these local enterprises, we contribute to the economic growth of Moroccan communities while preserving traditional knowledge and craftsmanship.
Argan Oil: A Treasure from Taroudant
Our star ingredient, argan oil, is sourced from the enchanting region of Taroudant. Known for its rich biodiversity and traditional Berber culture, Taroudant is home to thriving argan groves. By working with local cooperatives, we ensure that our argan oil is produced sustainably, empowering women and preserving this precious natural resource.
Our Olive Oil: A Family legacy
Our prized Moroccan olive oil hails from the ancient groves of Beni Snassen. These family-owned trees have stood the test of time, producing oil of exceptional quality while providing sustenance and livelihood to generations. By partnering with these olive growers, we not only obtain a superior ingredient but also support sustainable agricultural practices.
Respect for the Environment
We are mindful of our ecological footprint and strive to minimize our impact on the planet. From the cultivation of our ingredients to the production and packaging of our products, we prioritize sustainable choices. By working closely with our suppliers, we ensure that our ingredients are harvested responsibly and that no harm comes to the delicate ecosystems they inhabit.
Packaging with Purpose
Our packaging reflects our commitment to sustainability. We believe that beauty should not come at the expense of the environment. We carefully select materials that are recyclable or biodegradable, reducing our contribution to plastic pollution as much as we can. While we continuously explore innovative packaging solutions, we are dedicated to minimizing waste and maximizing the use of eco-friendly alternatives.
Giving Back
Sustainability is more than just a buzzword for us; it's a core value that drives our actions. We are committed to giving back to the communities and the planet that have given us so much. Through various initiatives, we support environmental conservation projects and contribute to the well-being of Moroccan artisans.
By choosing our products, you are not only investing in your skin but also in a brighter future for our planet and its people. We invite you to join us on this journey towards a more sustainable and beautiful world.