Our story, like many others, begins in the heart of family. Nestled amidst the rich heritage of Morocco, our family has always held a deep respect for nature’s bounty.

This appreciation blossomed even more when our daughter Rumsi was diagnosed with Atopic eczema.

Witnessing her discomfort, particularly with horrific steroid withdrawal symptoms, ignited a passionate quest for a gentler solution.

Drawing inspiration from our Moroccan roots, we turned to the legendary Argan oil. Used for centuries for its healing properties, along side many of natures soothing ingredients, it became a beacon of hope.

Fueled by love and a relentless pursuit of natural remedies, we embarked on a journey of experimentation.Our kitchen transformed into a haven for exploration, filled with fragrant essence of herbs, butters and meticulously handcrafted concoctions.

As we tested and refined, we discovered a treasure trove of organic ingredients, sourced with purpose, that soothed Rumsi’s skin and brought her relief.

Our journey didn’t end there…Having a daughter with autism & sensory processing difficulties also opened our eyes to extra challenges others may face with sensitive skin.

This realization propelled us to expand our creations, formulating a range of organic products suitable for various dry skin types and needs.